Why Platinum Yamaha, CFmoto, Husqvarna, GasGas SSr?
Platinum Powersports & Marine, with locations in Rockford and Coloma, MI, is your premier destination for powersports and marine vehicles in the Grand Rapids and Southwest Michigan areas. Our Rockford store, just off US-131 exit 101, is perfect for those heading up north. Our Coloma location, near Paw Paw Lake, serves lakeshore communities with unmatched quality and service. Renowned for Michigan’s cleanest pre-owned motorcycles and expertise in Yamaha, we’ve grown into a multi-brand dealer focused on exceptional customer experiences.
Why Choose Platinum Powersports & Marine?
Yamaha Experts with Expanded Brand Expertise
Unlike many Michigan dealers juggling multiple brands, our team delivers in-depth knowledge and top-tier service. In Rockford, we specialize in Yamaha Motorsports and WaveRunners, CFMoto, Husqvarna Motorcycles, GasGas, and SSR. In Coloma, we offer powersports from Yamaha, Suzuki, and CFMoto, plus marine brands like Godfrey Pontoons, Hurricane Boats, and Yamaha and Suzuki Outboards. Our focused approach ensures personalized service you can trust.
Extensive Parts Inventory
We’ve built a massive inventory of OEM parts, valued at over $1,000,000, covering Yamaha parts from the 1960s to the latest models, with new arrivals daily. Need a vintage component or parts for a current machine? We’ve got you covered. Shop online for OEM Yamaha parts and save by looking up parts yourself! (Call 616.676.7016 or visit our website.)
Experienced Ownership
Tony LeFever – Owner
Certificates:
- Yamaha Gold Certified Technician
- Yamaha Sales Academy Certified
- Yamaha Parts Academy Certified
- Michigan State Certified Technician
With a decade at Yamaha Motor Corporation USA in sales and marketing, Tony brings unparalleled expertise in products, service, parts, and the Yamalube brand. A licensed motorcycle technician with a motocross racing background, he’s worked as a mechanic for riders like James Stewart and Andrew Short—ask him about it!
Pre-Owned Expertise
Since 2012, we’ve specialized in pre-owned Yamaha vehicles, offering deep knowledge of classics and the latest innovations. Our rigorous inspection process ensures every pre-owned powersports and marine vehicle meets the highest standards.
Our Brands and Top Models
Rockford Location
- Yamaha Motorsports & WaveRunners: Known for innovation, with top models like the YZF-R7 (sportbike), Ténéré 700 (adventure), YZ450F (dirt bike), Raptor 700R (ATV), Wolverine RMAX2 1000 (side-by-side), and JetBlaster (personal watercraft).
- CFMoto: Affordable and rugged, featuring the ZFORCE 950 Sport (side-by-side) and 450SS (motorcycle).
- Husqvarna Motorcycles: Precision-engineered, with standouts like the FC 450 (motocross) and Vitpilen 701 (street).
- GasGas: Bold and performance-driven, offering the MC 250F (motocross) and ES 700 (enduro).
- SSR Motorsports: Budget-friendly fun, with models like the SRF 150 (pit bike) and SR250S (dirt bike).
Coloma Location
- Yamaha Motorsports & WaveRunners: Featuring the MT-09 (hyper naked), Grizzly EPS (ATV), YXZ1000R SS (side-by-side), and FX Cruiser SVHO (WaveRunner).
- Suzuki Powersports & Outboards: Reliable and versatile, with picks like the GSX-R1000R (sportbike), V-Strom 800DE (adventure), and DF115A (outboard motor).
- CFMoto: Offering the CFORCE 600 (ATV) and UFORCE 600 (side-by-side).
- Godfrey Pontoons: Premium comfort with models like the Sweetwater 2286 SB and Monaco 235 DFL.
- Hurricane Boats: Versatile deck boats, including the SunDeck 2400 OB.
- Yamaha Outboards: Industry-leading performance with models like the F150 and XTO 425 V8.
Additional Offerings
- Financing & Trades: Competitive financing starting at 5.99% for 36 months and trade-ins accepted for motorcycles, ATVs, UTVs, boats, WaveRunners, and more.
- Accessories & Gear: Stocking genuine Yamaha accessories (GYTR, Vance and Hines, FMF, Yoshimura, Dynojet), helmets, boots, gloves, and watersports gear from O’Brien.
- Service & Parts: Full-service departments in both locations, handling all makes and models, with delivery available.
Visit us in Rockford at 616-379-6060 or Coloma, call 269-468-8600, or check out www.platinumpowersports.com to explore our inventory and services. Ride safe, have fun, and let Platinum Powersports & Marine get you on the road or water!